Carlo Tunioli worked in the US for 24 years; first with Esprit De Corp. Finpart and then with Benetton Group. For Benetton Group he fulfilled various roles and positions, among the most recent ones, President of Benetton USA. He is member of the Board of Directors of GEI, Gruppo Esponenti Italiani, in New York. He was also member of the advisory board of the Deming Center at Columbia Business School. In 2014 he was appointed President and CEO of Fabrica, the communication research center of the Benetton Group.